Textual Analysis Paper

Drafting thoughts:

1 ad per paragraph, connect in last 2 body paragraphs and conclusion?

http://www.trendhunter.com/trends/wwf-bluefin-tuna-ads

1)Published by WWF (World Wildlife Fund for Nature).

2)People who eat tuna and people who love animals, especially pandas.  Preferably people who belong to both groups.

3)Because of the text "Would you care more if I was a panda?" and the panda mask on the tuna.  This implies that the tuna deserve help as much as the panda if only people would notice.  Pandas are typically seen as peaceful cuddly bears which rouses peoples sympathies concerning their plight.  This ad attempts to extend this to tuna.

4)The purpose of these texts is to raise awareness of the danger to tuna, which according to the site is extinction due to over-fishing.  The site says that WWF is using this campaign in an attempt to restrict the tuna catch in the East Atlantic and Mediterranean to less than 6,000 tonnes per year.

5)By putting the panda mask in the tuna and posing their question.  They address the belief that humans should protect the "lesser" species.  Ethical appeal, are tuna less deserving of our caring than pandas?  Emotional appeal, compare to cuddly panda, and pitiful plea.  Rational appeal,  the implication that tuna are in danger just as the pandas are, appeals to those that like to eat tuna and don't want a delectable food source to disappear.

6)See afore mentioned panda mask and plea.  Additionally the light radiating down into the water and casting the scene in lovely green tinted blues appeals to us for the beauty of the tuna themselves, with out the panda mask.

http://petapixel.com/2014/04/14/world-wildlife-fund-uses-snapchat-for-unique-lastselfie-campaign-to-bring-awareness-to-endangered-animals/

1)Published by WWF (World Wildlife Fund for Nature).

2)This ad is intended for modern Americans, particularly animal lovers. Especially the reasonably young ones who are obsessed with selfies.

3)I concluded that based on the fact that the images are by all appearances selfies and the text "Don't let this be my #LastSelfie".  Also the pitiful pleading "puppy-eyes" expression all the animals wear.

4)The purpose of this ad is to raise awareness of endangered species and to reach an audience that might otherwise ignore the plight.

5)They address the modern obsession with selfies and the idea that this is their last selfie is tantamount to death.

6)See 3.

http://blog.psprint.com/designing/creative-nonprofit-ad-designs/ 

1)Published by the IFAW (International Fund for Animal Welfare).

2)This ad appeals to people who appreciate art, especially natural art, and of course animal lovers.

3)I believe this is the case because of the artistic qualities of the ad, the water droplets of the splash spotlighted by sunbeams and the word “whale” shaped to represent a pose often taken by the creature it defines in art. The text, “Will only words remain?” gives a clear cut and depressing significance to the picture. The question combined with “Time is running out! Visit IFAW.org” give the viewer an impression of urgency and draw in animal activists and lovers.

4)The purpose is to raise awareness of the danger to whales and spread knowledge of IFAW, so that more people will support their cause, likely by giving them money.

5)They work towards that purpose by presenting a pretty picture, with an eloquent message. The picture and words (see3) appeal to our emotions. The words including IFAW appeal to our rational and ethical natures. It appeals to the belief that we are responsible for preserving the world. It appeals to the value that we must not let such a symbolic creature become nothing more than historical symbol.

6)see 3and5.

7)The ads overall address the danger of extinction to animals in a manner that appeals to a variety of audiences, though all address animal lovers.