Reviewing "An Analysis of Change and Continuity in Advertising Aimed at Women"

It gives clear, elaborated upon, examples and maintains a definite view point.  The author clearly states the titled "Change and Continuity" for every example (though the continuity part of the first example is of course mentioned farther into the analysis than the others).  It concludes with the author's perspective on the ads having considered them in a rhetorical manner.