Positions I have taken recently:

Peanut butter is a nutritional protein.
Efficiency outweighs personal convenience in many cases.
Baths are more relaxing than showers.
Urban fantasy reflects reality in a disturbing manner.
Cats are curious creatures.
Most people keep their houses too warm.
Bremerton campus is more opposing than Poulsbo, (Olympic College).
It almost isn't worth the trouble to put my pack in the back of the truck cab.
It makes more sense to wait for next week to get my learners permit.

Others' positions:
Some politicians deserve a pumpkin dropped on their head from a great height.
Baths should be taken with a book.
Dungeness crab is a tasty protein that should not be polluted.

Textual Analysis Paper: Three Ads for Threatened Species

Rough Draft

Ælfhild Wiklund

Thesis: These three ads for assorted threatened species use multiple methods to reach a varied audience to raise awareness of their woes and to convince people to help their cause.

I have gathered a trio of ads, for assorted threatened species, that use multiple methods to reach a varied audience to raise awareness of their woes and to convince people to help their cause. In my search for a worthy cause to study I came across these three; it was their differences as much as their similarities that drew me in and I chose to share them with you. First the ad of the panda mask, which evokes guilt and pity for its cause. Second the ad of the selfies three, which addresses a modern crowd. Third, but not least, the whale of words: who stands a grim silent echo of what could be. To compare and contrast is my goal and the time and place is now.

This ad from the World Wildlife Federation (WWF) seeks support for bluefin tuna. It is aimed at people who eat tuna and people who love animals, especially pandas. Ideally it would reach people who belong to both groups. This audience is indicated by the text "Would you care more if I was a panda?" and the panda mask on the tuna. The implication of the ad is that the tuna deserve help as much as the pandas. Pandas are typically seen as peaceful cuddly bears which rouses peoples sympathies concerning their plight; this ad attempts to extend this to tuna. The purpose of this ad is to raise awareness of the danger to tuna, which, according to the site I found this ad on, is extinction due to over-fishing. The site says that WWF is using this campaign in an attempt to restrict the tuna catch in the East Atlantic and Mediterranean to less than 6,000 tonnes per year. To achieve their purpose they appeal to the viewers emotions through the comparison to pandas and to a lesser extent the aesthetics of the scene with the sun shining down through the school turning the sea to a lovely progression of blue shades emphasized by the darkening of the lower corners. They also use the “Would you care more if I was a panda?” plea to entwine this cause with your emotions and appeal to the sense of fairness in our ethical sides. Because really, are tuna less deserving of our help because they aren't cute and cuddly? I certainly don't think so, especially when considering the long term effects; which could very well include the absence of tuna from the menu, forever, such a possibility is not something that those of us who enjoy eating tuna are likely to condone, if we think that far. Also, simply by putting forth tuna as in need of our aid, they address the common value that we are responsible for our world and our peoples actions. In general this ad uses the stance of how things are today, and attempts to play off our sympathy for pandas and sense of fairness, to sway people to their side.

This ad was also put forth into the realm of internet by the World Wildlife Federation. This case is to raise awareness of multiple species on the brink of extinction. This ad is intended for modern Americans, particularly animal lovers. Especially the modern generations who are obsessed with selfies. I concluded that based on the fact that the images are, by all appearances, selfies and the text "Don't let this be my #LastSelfie". While it is qualitative rather than quantitative I consider the pitiful pleading "puppy-eyes" expression all the animals wear further evidence from the ad; in this case proving that it is intended for animal lovers even those who don't see themselves that way as it appeals to our emotions. The purpose of this ad is to raise awareness of endangered species and to reach an audience that might otherwise ignore the plight. I say this of the modern generation because many Americans today are so steeped in the virtual realms online that they don't always understand the full significance of things in the real world. This ad puts things into perspective for those people as the idea that this is the animals last selfie is tantamount to the animals death, in this case that of the entire species. This ad shows the issue from a perspective rarely considered and persuades people in the new crowd to see the deadly truth many species today face.

It was the International Fund for Animal Welfare (IFAW) that published this elegant ad. It is my personal opinion that it would appeal to people who appreciate art, especially art found in nature; I believe this to be the case because of the artistic qualities of the ad: the water droplets of the splash spotlighted by sunbeams; the word “whale” shaped to represent a pose often taken by the creature it defines in art. Of course animal lovers are once again members of the intended audience, particularly those of an oceanic bent. The text, “Will only words remain?” gives a clear cut and depressing significance to the picture. The question combined with “Time is running out!” gives the viewers an impression of urgency and draws in animal activists and lovers. I believe the presence of the text “Visit IFAW.org” immediately after the main text is an intentional choice that is meant to, and probably does, draw more people to the site as the main text has lit the fire for action in their blood and lo an action is available. The purpose is in all likely-hood to raise awareness of the danger to whales and spread knowledge of IFAW, so that more people will support their cause, likely by giving them money. They work towards that purpose by presenting a pretty picture, with an eloquent message. The picture and query speak to our emotions. The words including IFAW appeal to our rational and ethical natures. It also addresses the belief that we are responsible for preserving the world. It appeals to the value that we must not let such a symbolic creature become nothing more than a historical symbol. This ad uses an approach that addresses what could be and addresses what some might consider a more refined audience than the selfie ad does. Again, however, it reaches out for help for the sake of species in dire need of our consideration.

All three ads promote the same worthy cause; to support animals in need of our constructive interference. But each goes about it in a different way. Where the tuna and whale ads use appealing aesthetics to address the normal audiences for their cause, the other ad uses a different approach seeking out allies among the modern technology worshiping crowd by speaking their language, remember “#LastSelfie”. Unlike the first two ads the whale ad replaces the animal in its image with text this is precisely the opposite of the tuna ad which adds the panda mask and the selfie ad which superimposes text across the animals faces. Of them all the tuna ad is the least urgent, relying instead on a softer emotional appeal. While the selfie ad drives home the point to its particular crowd the whale ad really sinks in the potential consequences for the rest of us, admittedly in a more sophisticated way. The ads overall address the danger of extinction to animals in a manner that appeals to a variety of audiences, though all address animal lovers and conservation activists. As you should now see there are many ways to achieve the same result and many audiences that can be reached if you show things from different perspectives. Long live the threatened heterotrophs!

Bibliography

http://www.trendhunter.com/trends/wwf-bluefin-tuna-ads

http://petapixel.com/2014/04/14/world-wildlife-fund-uses-snapchat-for-unique-lastselfie-campaign-to-bring-awareness-to-endangered-animals/

http://blog.psprint.com/designing/creative-nonprofit-ad-designs/  

Textual Analysis Paper

Drafting thoughts:

1 ad per paragraph, connect in last 2 body paragraphs and conclusion?

http://www.trendhunter.com/trends/wwf-bluefin-tuna-ads

1)Published by WWF (World Wildlife Fund for Nature).

2)People who eat tuna and people who love animals, especially pandas.  Preferably people who belong to both groups.

3)Because of the text "Would you care more if I was a panda?" and the panda mask on the tuna.  This implies that the tuna deserve help as much as the panda if only people would notice.  Pandas are typically seen as peaceful cuddly bears which rouses peoples sympathies concerning their plight.  This ad attempts to extend this to tuna.

4)The purpose of these texts is to raise awareness of the danger to tuna, which according to the site is extinction due to over-fishing.  The site says that WWF is using this campaign in an attempt to restrict the tuna catch in the East Atlantic and Mediterranean to less than 6,000 tonnes per year.

5)By putting the panda mask in the tuna and posing their question.  They address the belief that humans should protect the "lesser" species.  Ethical appeal, are tuna less deserving of our caring than pandas?  Emotional appeal, compare to cuddly panda, and pitiful plea.  Rational appeal,  the implication that tuna are in danger just as the pandas are, appeals to those that like to eat tuna and don't want a delectable food source to disappear.

6)See afore mentioned panda mask and plea.  Additionally the light radiating down into the water and casting the scene in lovely green tinted blues appeals to us for the beauty of the tuna themselves, with out the panda mask.

http://petapixel.com/2014/04/14/world-wildlife-fund-uses-snapchat-for-unique-lastselfie-campaign-to-bring-awareness-to-endangered-animals/

1)Published by WWF (World Wildlife Fund for Nature).

2)This ad is intended for modern Americans, particularly animal lovers. Especially the reasonably young ones who are obsessed with selfies.

3)I concluded that based on the fact that the images are by all appearances selfies and the text "Don't let this be my #LastSelfie".  Also the pitiful pleading "puppy-eyes" expression all the animals wear.

4)The purpose of this ad is to raise awareness of endangered species and to reach an audience that might otherwise ignore the plight.

5)They address the modern obsession with selfies and the idea that this is their last selfie is tantamount to death.

6)See 3.

http://blog.psprint.com/designing/creative-nonprofit-ad-designs/ 

1)Published by the IFAW (International Fund for Animal Welfare).

2)This ad appeals to people who appreciate art, especially natural art, and of course animal lovers.

3)I believe this is the case because of the artistic qualities of the ad, the water droplets of the splash spotlighted by sunbeams and the word “whale” shaped to represent a pose often taken by the creature it defines in art. The text, “Will only words remain?” gives a clear cut and depressing significance to the picture. The question combined with “Time is running out! Visit IFAW.org” give the viewer an impression of urgency and draw in animal activists and lovers.

4)The purpose is to raise awareness of the danger to whales and spread knowledge of IFAW, so that more people will support their cause, likely by giving them money.

5)They work towards that purpose by presenting a pretty picture, with an eloquent message. The picture and words (see3) appeal to our emotions. The words including IFAW appeal to our rational and ethical natures. It appeals to the belief that we are responsible for preserving the world. It appeals to the value that we must not let such a symbolic creature become nothing more than historical symbol.

6)see 3and5.

7)The ads overall address the danger of extinction to animals in a manner that appeals to a variety of audiences, though all address animal lovers.

Links to ads I will likely use.  Here placed so as not to be lost.


http://www.trendhunter.com/trends/wwf-bluefin-tuna-ads


http://petapixel.com/2014/04/14/world-wildlife-fund-uses-snapchat-for-unique-lastselfie-campaign-to-bring-awareness-to-endangered-animals/


http://blog.psprint.com/designing/creative-nonprofit-ad-designs/  (18)

Ad summary

(All sorts of nasty things come in contact with your mouth, people should feel terrible about this, but Listerine will fix this. Ælf,)

Summarize, Paraphrase, and Quote

Summary

Melanie Luken uses her literacy narrative “Literacy: A Lineage” to show us how her father shaped her perspective of literature, in essence, that her father instilled in her a great appreciation and understanding of literature (ctd. in Lunsford et al. 133-136 ).

Paraphrase

Melanie Luken sought the fresh challenge of learning French to the same level of understanding as she knew English. Alas it proved too difficult. While she suspects that she chose to major in French in part because of her link to “this tradition of language and literature” and so learning French could be as learning English was. However she was doomed to failure, likely, she thinks because the French language lacks the tradition inherent in one's native language (ctd. in Lunsford et al. 135).

Quotation

“Because of my father and our shared love of literature, my definition of literacy is intimately linked to the idea of tradition.”(ctd. in Lunsford et al. 135)

In class lab

1. Who published these ads? PETA, Freedom For Animals, Mercy for Animals, American Society for the Prevention of Cruelty to Animals

2. Who are these texts intended for? (Or) Who would each one seem to appeal to?

• The anti-fur ad is intended for people who wear fur, and asking them to stop. It is also intended for people who have pets to advocate for this cause to stop people from wearing furs.

• The hair advertisement is asking people who dress up their hair to consider the cost to innocent animals.
• The Walmart Cruelty ad tells the people that the company mistreats their animals, and to consider this next time they by one of there stores.
• The Humane Society ad is for people who have been possibly considering adoption in any way, and it appeals to the same group of people because it makes them seem really helpful and kind for adopting an animal.  It also emphasizes the innocence of animals with the “I hold no grudges” line, inviting us to feel sorry for them.
• All of them appeal to people who love animals as well. They are intended for people who love, or simply feel sympathy for, animals.

3. How can we tell that (or reasonably guess)?

Because they all mention animals in a light that considers cruelty done to them.

4. What is the purpose of these texts? What are their creators wanting to change or make happen?

The purpose of these texts is to help the lives of animals, and let them have a better existence. They want to change animal cruelty by ending it,or at least lower it.

5. How do they seem to be working toward that purpose(s)? What beliefs and values do they address? Think: What are their ethical, emotional, and rational beliefs?

Most of the ads work out of guilt, such as the idea that someone would wear their dog. They believe that it is immoral to do the things they are fighting against, such as wearing fur, testing chemicals on animals, and leaving animals on the streets.

6. What evidence from the texts (images, phrases, etc.) can you provide to support your answers?

The image of a pig in a cage, looking out pitifully.  The words “If you wouldn’t wear your dog…”.  The use of the verb “suffer” when referring to the lab animals used in the hair ad.

7. Can you come up with a statement that would indicate what the ads do as a group?

As a whole, I think the ads are standing up for animal rights, and trying to save animals from death and pain, by evoking guilt in the people watching the ads if they had ever done something “wrong” according to the ad.